Video Script Writing

Video copy is different

A script is not a sales page read aloud. The structure is similar but the pacing is completely different. You have 8 seconds before a viewer decides to stay or leave, and you cannot use layout, white space, or visual hierarchy the way a page does. The words have to do it alone.

VSL scripts require a opening hook that triggers genuine curiosity without feeling like clickbait, a problem section that makes the viewer feel specifically understood, and a transition to the solution that feels earned rather than forced. Then proof. Then the offer. Then the close.

Explainer videos

Explainer scripts require a different structure. The goal is usually to make a complex product or process feel simple and inevitable. We write explainer scripts that respect the viewer's intelligence while removing the cognitive work of figuring out what the product does.

What you get

A fully written script with spoken-word pacing, scene markers for video production, and three alternative opening hooks so you can test which angle performs before committing to production costs. We write as if the words will be recorded, which means we avoid sentence structures that sound odd when spoken aloud.